Impact of empowerment on the organizational behavior in 5 star hotels Free Essay Example, 1000 words

Whereas a bare approach to Human resources management is a self explained concept without its strategic orientation. It refers to all those activities that are undertaken consciously or unconsciously, internally or externally to an organization whereby human resources of the organization are developed and utilized in a manner to maximize achievement of organizational goals. One important precept of entire human resources' management exercise is the recognition of the fact that the most valuable resource for any organization is its human factor; it is the only live factor and thus the only truly mouldable factor. Therefore human resource management (HRM) is a term used to represent that part of an organization’s activities concerned with the recruitment, development and management of its employees (Wood & Wall, 2002). Employee empowerment is an important piece of strategic initiatives in human resource management in any hotelling organization. Empowerment if adopted as a consc ious strategy has important implications for employee motivation, performance and the quality of the service offered by the hotel. This paper seeks to examine the issue of employee empowerment in some star hotels in Jordan in the back drop of a comprehensive literature review. We will write a custom essay sample on Impact of empowerment on the organizational behavior in 5 star hotels or any topic specifically for you Only $17.96 $11.86/pageorder now The Hotel Industry Parks (2003) states with abundant clarity the role of human interface in hotel industry in following words, † The hospitality industry is obviously customer-service driven. If your employees aren’t satisfied in their jobs, their unhappiness is bound to spill over into their attitudes and behaviors toward clients and guests. Most hospitality positions require people to be in constant communication with the public while servicing guests. Because of this, employee satisfaction is vitally important to the success of your business. Everyone knows that it costs much more to hire and train a new employee than it does to keep an existing employee. However, besides the monetary benefits, tenured employees provide many more advantages to the company. In Adenekan Dedeke (2003) service quality was framed as being dependent on composite results that a service provider and its systems offered a customer. In contrast to the approach that depicts service quality as a discrepancy construct, this paper frames the concept as a fulfillment-oriented construct. Accordingly the underlying variables were defined. To implement a context-dependent Services quality instrument, paper argued for use of a service quality grid to classify firms according to their outcomes and dominant service-encounter interactions.

Beowulf And The Germanic Heroic Code Of Values,...

Every culture has its own set of values, beliefs, and customs. These values, beliefs and customs create each unique culture, and these cultural constructions are directly and indirectly acquired throughout the lifetime of the culture. A major part of culture is literature; the literature of the time reflects upon daily life and society during the time that the story was composed. Beowulf, an epic poem, is one of the most important and only works of Anglo-Saxon literature. Much like a fable, the epic poem of Beowulf had lessons that taught the people within this society how to behave. This essay will outline how the importance of Christianity and the Germanic Heroic Code in Beowulf are revealed throughout the epic poem as important aspects of the Anglo-Saxon culture as a whole. The Germanic warrior society had an unspoken code – a list of rules that warriors and kings alike must uphold. The main aspects of this code for warriors were strength, courage, loyalty and honour; and for kings were loyalty to his warriors, generosity and a sense of responsibility. The character of Beowulf represents both sides of this Code very well. Hrothgar, King of Denmark, represents the nobility’s side of the code: Then Halfdane’s son presented Beowulf with a gold standard as a victory gift†¦ that was both precious object and token of honor†¦ And so their leader, the lord and guard of coffer and strongroom, with customary grace bestowed upon Beowulf both sets of gifts. A fairShow MoreRelatedAnglo-Saxon Heroic Poetry5673 Words   |  23 Pagesthe Heroic, the sources of which are pre-Christian Germanic myth, history and custom; and the Christian. Heroic, or Epic Poetry belongs to one of these two types and refers to long narrative poems celebrating the great deeds of one or more legendary heroes, in a grand, ceremonious style. In its strict use by literary critics, the terms Heroic Poetry or Epic are applied to a work that meets the following criteria: such a poem must be related in an elevated style, and centered upon a heroic or quasi-divineRead MoreEssay on Beowulf is a Christian Poem1371 Words   |  6 Pages The epic poem Beowulf, was written sometime in the eighth century by an unknown author. It was based on legend passed down over time. Prior to the time the poem was written, Anglo Saxons had converted from Germanic Paganism to Christianity. Some people argue that it was a Pagan poem rewritten by a person or persons educated in Christianity. â€Å" has come down from heathen times and acquired its Christian character gradually and piecemeal from a succession of minstrels.† ( Hector Monro ChadwickRead MoreTrace the Development of English Lit During Any One Period...as Part of Your Discussion Highlight How Significant Events in the Influence the Writing...Additionally Show How Characteristics of the Genre the Writer Uses3085 Words   |  13 PagesAnglo-Saxon. These are: Angles from Angel in South-West Denmark, Saxon from North-West Germany, and Jute from Jutland in Central Denmark. These three main ethnic groups have made up most of the Anglo-Saxon society. However; smaller group of people from Germanic ethnic group were also associated with the Anglo-Saxons. These people shared the same language but were each ruled by different strong warriors who invaded and conquered Britain while the Romans were still in control. The Angles and the Saxon tribeRead More The Anglo-Saxon poems, The Wanderer, The Seafarer, and The Wife’s Lament3469 Words   |  14 PagesWife’s Lament† The Old English, or Anglo-Saxon, era of England lasted from about 450-1066 A.D. The tribes from Germany that conquered Britain in the fifth century carried with them both the Old English language and a detailed poetic tradition. The tradition included alliteration, stressed and unstressed syllables, but more importantly, the poetry was usually mournful, reflecting on suffering and loss.1These sorrowful poems from the Anglo Saxon time period are mimetic to the Anglo-Saxons themselves;Read MoreAnalysis Of The Poem Beowulf 3700 Words   |  15 PagesAssignment Beowulf 1. This epic poem is one of the first works composed in the English language. It also tells us about the Anglo-Saxon people who lived in England and their culture. What values did these people support? What ideals did they try to live by? How do their values compare to our values today? Try to find similarities between our culture and this ancient culture. Use examples from text to support your points. The Anglo-Saxon people in England at this time followed the Germanic heroic codeRead More Comparing and Contrasting the Monsters of Beowulf with Today ´s Criminals3020 Words   |  13 Pagesstory about heroes and villains, the monsters involved are often characterized as the evil ones and, consequently, receive no justice under the law. Throughout the epic story Beowulf, the hero of the story encounters three monsters that are threats to society: Grendel, Grendel’s mother, and the dragon. The monsters in Beowulf are quickly targeted and destroyed because of the harm they cause to society. However, upon further examination of the monsters and the motives for their actions, the readerRead MoreLiterature Reflecting Religious and Political Ideals3433 Words   |  14 PagesEach of these four texts represents a distinct period of history, with Beowulf depicting the Norse and Anglo-Saxon heroes of the Early Middle Ages (500-1000 AD), before the Norman Conquest of Britain in 1066. In this era, England and northern Europe were in the process of becoming Christianized and Beowulf was originally the story of a pagan hero with supernatural powers who had been turned into a Christian knight and holy warrior by the time the story was written down in the 9th Century. His mission

How to Prepare a Sodium Hydroxide or NaOH Solution

Sodium hydroxide is a common and useful strong base. Special care is required to prepare a solution of sodium hydroxide or NaOH in water because considerable heat is liberated by the exothermic reaction. The solution may splatter or boil. Here is how to make a sodium hydroxide solution safely, along with recipes for several common concentrations of NaOH solution. Amount of NaOH to Make Sodium Hydroxide Solution Prepare solutions of sodium hydroxide using this handy reference table which lists the amount of solute (solid NaOH) that is used to make 1 L of base solution. Follow these lab safety guidelines: Dont touch sodium hydroxide! It is caustic and could cause chemical burns. If you do get NaOH on your skin, immediately rinse it with a large volume of water. Another option is to neutralize any base on the skin with a weak acid, such as vinegar, and then rinse with water.Stir the sodium hydroxide, a little at a time, into a large volume of water and then dilute the solution to make one liter. Add sodium hydroxide to water--do not add water to solid sodium hydroxide.Be sure to use borosilicate glass (e.g., Pyrex) and consider immersing the container in a bucket of ice to keep the heat down.  Inspect the glassware prior to use to make sure it is free from any cracks, scratches or chips that would indicate a weakness in the glass. If you use a different type of glass or weak glass, theres a chance the temperature change could cause it to shatter.Wear safety goggles and gloves since there is a chance the sodium hydroxide solution could splash up or the glassware could break. Concentra ted solution of sodium hydroxide are corrosive and should be handled with care. Source Kurt, Cetin; Bittner, Jà ¼rgen (2006). Sodium Hydroxide. Ullmanns Encyclopedia of Industrial Chemistry. Weinheim: Wiley-VCH. doi:10.1002/14356007.a24_345.pub2 Recipes for Common NaOH Solutions To prepare these recipes, start with 1 liter of water and slowly stir in the solid NaOH. A magnetic stir bar is helpful if you have one. M of solution Amount of NaOH Sodium Hydroxide 6 M 240 g NaOH 3 M 120 g F.W. 40.00 1 M 40 g 0.5 M 20 g 0.1 M 4.0 g

The Great Depression and World War II Shaped My Grandmas...

The Great Depression and World War II Shaped My Grandmas Life My grandma, Alma Jean, was born in 1935 in Silo, Oklahoma, just outside of Durant. Her birth certificate says she was born in Durant because Silo was too small to be considered a real town. She lived there on a farm with her parents, Orval and Maggie Dale. It was the middle of the Great Depression, and they were a farming family at a time when it seemed like no one could make a living off the land. To supplement their income, Orval and his father worked for the Works Progress Administration (WPA). President Roosevelt set up the WPA the same year that my grandma was born (Divine 760). The WPA was similar to other work relief programs such as the CCC, PWA, CWA and NYA.†¦show more content†¦Her dad would sell the skins from the animals he caught. One winter, Maggie (his wife), used the money to buy my grandma a new red coat. However, despite their efforts, the family couldnt afford to stay in Oklahoma. Like many families during the Great Depression, they had to move to survive. In 1933, there were 5,190 bank failures in the U.S. (Divine 755) and unemployment was at 25 percent (Conlin 684). In 1930 a drought hit much of the South and Midwest. It lasted ten years and turned Americas farmland into an unproductive wasteland (Current 737). The drought area came to be known as the Dust Bowl (736). This, combined with the high unemployment and collapsed economy of the Depression, forced families to leave their farms in search of work. In 1932, one in four families living in the Dust Bowl was forced off its land (Conlin, 685). Most of them headed to California (686). They were called Okies and once they got to California, things usually werent much better. Work was hard to find, and because of Californias seasonal crops, it didnt last long. They lived migrant lives, following the crops. The wages were low and many employers found ways to cheat workers out of the little they did earn. Most of the Okies were homeless. They were despised and persecuted by police and native Californians (Current 738). My grandmas story, however, isnt as grim. In 1941, when my grandma was in first grade, they decided it was time to leave.

Kaymito Leaves Decoction as Antiseptic Mouthwash ” Free Essays

FRIDAY, OCTOBER 7, 2011 Multi-Colored Fabric Dye From Talisay (Terminalia catappa) Leaves Extract Pauline Mariz Manuel Marjorie Marmeto Jiezel Ann Sescar Mrs. Ma. Regaele Olarte (Research Adviser) Statement of the Problem The researchers aimed to determine if the Talisay (Terminalia catappa) leaves extract could be developed as a multi-colored fabric dye. We will write a custom essay sample on Kaymito Leaves Decoction as Antiseptic Mouthwash † or any similar topic only for you Order Now Specifically, the study sought to answer the following questions: 1. Can Talisay (Terminalia catappa) leaves extract be developed as a multi-colored dye? 2. Is there a significant difference between the experimental and control set-ups in terms of: a. Reaction to acid b. Reaction to base c. pH level d. Color fastness Table 1 Frequency Distribution of Yielded Results in terms of Color DYE| FREQUENCY| PERCENTAGE (%)| Violet| 97| 93| Yellow| 7| 7| Brown| 3| 3| TOTAL| 100| 100| Table 2 Comparison of Mean and T-test Result for Talisay and Commercial Fabric Dye TALISAY LEAVES| COMMERCIAL DYE| VARIANCE| COLOR| FREQUENCY| COLOR| FREQUENCY| | Violet| 90| Violet| 88| 2%| Yellow| 7| Yellow| 10| 3%| Brown| 3| Brown| 2| 1%| TOTAL| 100| | 100| | 1 comments Email ThisBlogThis! Share to TwitterShare to Facebook Links to this post THURSDAY, OCTOBER 6, 2011 Akapulko (Cassia alata L. Seeds as Purgative Extender for Pulvoron Akapulvoron: A Sensory Analysis Akapulko (Cassia alata L. ) Seeds as Purgative Extender for Pulvoron Karl Ericson Landrito Rochelle Gel Asilo Ludy Anne Castrence Maegan Morales Keith Louise R. Salazar Research Adviser: Mrs. Ma. Regaele A. Olarte A. Background of the Study Children during their early stage of learning are curious on how things around them work. They always want to play outdoor games such as  tumbang preso,  patintero,  piko,  jolens,  pogs, and many other games with their playmates. These games require touching and a lot of barefoot running. Children do not tend to know that running barefooted will cause the formation of ascaris and other parasitic worms that might infect their intestines. Malnutrition surrounds our country today; a lot of people, most especially the children, were the victims of it. One of the most common causes of malnutrition of children is worm infestation. Worm infestation can result if there happened to be a direct or indirect contact with the feces of an infected person. It can be dispersed when the feces of an infected organism are used as fertilizers in farmlands that are now converted into urban type of community. The kids that are living in that converted area can accumulate the infection that the former farmland has. Children that are infected can have parasitic worms inside their bodies. They can eventually experience malnutrition and other health deficiencies if not treated. Purgative medicines are cheap in cost but children dislike the taste because of its bitterness. The researchers came up with this project due to the desire of helping the parents of infected children in convincing their kids to take good-tasting purgative remedy that is cheaper in cost and can be done at home. The researchers found out that pounded and boiled akapulko seeds are used as an effective purgative agent. Akapulko is an herbal plant that can be used in curing skin, stomach, lung, and mouth problems, and  is well known for its sudorific, diuretic and purgative characteristics. It can be ingested without having any side effect or contraindications. The researchers thought of pulvoron, being a healthy, delicious, and attractive treat for all. The akapulko seeds were consider as extender in place of the traditional rice crisps, nuts, or nougats in the pulvoron. Established that akapulvoron could be an effective and safe purgative treat, the researchers intended to conduct a sensory analysis of the product to determine if it would be generally accepted by the public. 0 comments Email ThisBlogThis! Share to TwitterShare to Facebook Links to this post WEDNESDAY, OCTOBER 5, 2011 Makahiya (Mimosa pudica) Root Extract as an Alternative Ovicide against Dengue Mosquito (Aedes aegypti) Eggs Dumayas, Diana Rose P. Geroche, Sheila Mae T. Pinote, Lorraine Angela D. (Researchers) Mrs. Ma. Regaele A. Olarte Research Adviser) Significance of the Study The augmenting number of Dengue cases not only in our country but also to other countries all over the world experiencing the abnormal change in weather is not of recent origin to us. Along with this difficult situation, there are two-winged, dipterous insects that hatch their eggs for a short time, reducing the size of their larvae and become â€Å"nervous-biters†. In that case, they are harder to in tercept in flight that is why it is more advisable to focus on the places where they lay their eggs. The researchers conducted this study in order to lessen the proliferation of mosquitoes or prevent the eggs from hatching using the Makahiya  Mimosa pudica  roots extract as an ovicide. As the experiment was proven to be effective, it is relevant to propagate the plant for mass production and communicate the results to other people. It is also significant to conduct experiments about the other potentialities of   the said plant, such as the anti fertility property of its root extract which was   proven in Albino white mice sperm cells according to Dr. Godofredo Umali-Stuart of University of Santo Tomas. comments Email ThisBlogThis! Share to TwitterShare to Facebook Links to this post Prototype Biometric Security System on Personal Computer Using Fingerprint-based Power Switch Researcher: Maycee Anne Rufino Research Adviser: Mrs. Ma. Regaele Olarte Statement of the Problem The study sought to devise a system to protect every computer from hacking and unwanted file sharing due to usage without permission by unauthorized users. The researcher utilized fingerprint-based biometric security system on the power switch of personal computer, thus making it unquestionably â€Å"personal.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Specifically, the study aimed to answer the following questions: 1. How should the system be designed and developed in order to: a. Secure the user’s data from hacking or sharing, b. Provide an account security for the computer user, c. Ensure that the system is protected against alteration and not prone to errors? 2. What is the level of performance of the system based on the following criteria: a. Reliability b. Accessibility c. Efficiency d. Functionality? Hypothesis The fingerprint-based biometric security system on personal computer with remote access for the private user is  effective in terms of the specified criteria. Scope and Limitations The fingerprint-based biometric security system on personal computer is more accessible, secured, accountable and accurate. It is in the registered fingerprint where an account is created for hassle-free admission to the system. Furthermore, transactions do not consume much time and effort since the information needed to connect and to access one’s account is already automated. The following were the scope and limitations of the study: * The study only focused on the general transaction of database and of safe-keeping for the data-security of personal computers. This mechanism was not advisable for shared computers but merely for personal use, as only an authorized person could gain access on the most important data and information stored in the computer. * The system would not operate if the user is unauthorized or unregistered. Only authorized user with registered thumb mark and password can get into the system. * This device can register and hold up to five authorized users only to access the system. * The fingerprint-based power switch can also be used on any technology containing switch. (e. g. lighting, appliances, motorcycles etc. ) 2 comments Email ThisBlogThis! Share to TwitterShare to Facebook Links to this post TUESDAY, OCTOBER 4, 2011 Environmental Briquette from Water Hyacinth (Eichhornia crassipes) with Acacia Seeds as Binding Agent Mary Jane Bucio Patricia Anne Javier Charlz Deanne Hermoso Angel-lyn Lazo Jamira Marabut (Researchers) Mrs. Ma. Regaele A. Olarte (Research Adviser) ABSTRACT Water hyacinth is an aquatic plant which could well be used, instead of wood, in generating an alternative source of energy. The processing of water hyacinth into briquette would have a significant role not only in the development of an alternative fuel, but also in the preservation of the environment. The water hyacinth that was harvested, dried, and pulverized was mixed with cassava starch and acacia seed binder by being compressed into briquettes in a manually-operated machine. The experimental set-up made use of dry and fresh water hyacinth while a traditional charcoal served as the control. In all the quality tests done, T- test showed that there was no significant difference between the experimental product and the commercial product in terms of various parameters, at 0. 05 level of significance. The results of experimentation and data analysis showed that the experimental product is just as effective as the commercial briquette, with better potential of helping the environment by reducing the negative consequences brought about by water hyacinth’s rapid profusion. Thus, the  environmental briquette made from water hyacinth with acacia seeds as binding agent could be an effective alternative to the traditional charcoal made from burning of wood. 1 comments Email ThisBlogThis! Share to TwitterShare to Facebook Links to this post Older PostsHome Subscribe to:  Posts (Atom) CHATBOX! Julian Paolo Biyo  Jason Andrei TemeloI-RubyPhilippine Science High School Western Visayas Campus Investigatory Project TITLE: Effect of the Different Types of Substrates on theBiodegradability of SM Plastic Bags I. Background of the Study Official figures show that plastics make up around 25%  of thegarbage that metro manila churns out, while an  independent surveyconducted by Ecowaste Coalition and  Greenpeace on the compositionof discards on manila bay  in 2006 found that  51% were plastic bags,19% sachets and junk  food wrappers, 5% Styrofoam, 1% hard plastics,10% rubber, 13% biodegradable wastes (Cayetano, 2008;www. enatorpiacayetano. com/psc/pressreleasedetails. php? recordID=175)Biodegradable plastics are degradable plastics on which thedegradation results from the action of naturally occurring micro-organisms such as bacteria, fungi , and algae (info@epi-global. com). These plastics are broken down into  water, carbon dioxide, methaneand biomass  primarily t hrough enzymatic action on microorganisms(Azios, 2007www. csmonitor. com/2007/1219/p16s01 -sten. html). Biodegradable will fully disintegrate in six months or  less. It turns intopowder and blends with  the soil after a few months  (Demetillo, 2008www. mprime. com/News. php? BlurbID=1113). Many biodegradable plastics will decompose in  industrial plants,backyard compost piles, or open  environments. The  inherentbiodegradability of plastics depend on  several environmental factorssuch as moisture, temperature, surface area, and the manufacturingmethod of the finished  product. (Nolan-ITU Pty Ltd, 2002www. environment. gov. au/settlement/publications/waste/deg) Although some brands claim to be biodegradable in open air andsaltwater, virtually no decomposition occurs within a closed landfillthat has been  capped, preventing air circulation. Azios, 2007www. csmonitor. com/2007/1219/p16s01 -sten. html)  The  SM  mall  chain  has  started  shifting  biod egradable  plasticbags for its supermarkets and department stores (Cayetano, 2008). The use of biodegradable plastics help lessen the burden of the ever-growing garbage problem in the Philippines and in  the whole world II. Problem of the Study This study was  conducted to answer the following problem:Will exposing the SM plastic bags to different substrates such ascompost soil, loam soil, tap water, and seawater over a period of timeaffect its biodegradability? III. Hypothesis of the Study If SM plastic bags will be placed in different substrates over aperiod of time, then its  biodegradability will be affected. IV. Objectives of the Study A. General Objective: †¢ To determine the effect of different substrates on the biodegradabilityof SM plastic bags. B. Specific Objectives: 1. To expose SM plastic bags to different substrates such as compost soil,loam soil, seawater and tap water for a duration of several months. 2. To measure the weight of the plastic bags (grams) before and afterdifferent exposure periods to  the substrates. . To compare the percent weight loss of the SM plastic bags exposed todifferent substrates after a period of time. V. Design  of  the  Study A. VariablesA1. Independent variables/ manipulated variable: substrate 1. Compost soil2. Loam soil3. Seawater4. Tap  waterA2. Dependent variable/ responding variable: biodegradability (percentweight loss)B. Materials †¢ 6, 1-litre glass jars †¢ 6, 7†x9† aluminium trays †¢ 12 pcs. 3†x4† SM plastic bags †¢ 500g loam soil †¢ 500g compost soil How to cite Kaymito Leaves Decoction as Antiseptic Mouthwash †, Papers

Discuss Chen v Minister for Immigration and Border Protection 2013

Question: Examine and discuss the reasons why Katzmann, Griffiths and Wigney JJ decided as they did and the implications of this case in terms of valid visa applications. Did their Honours employ any principles of statutory interpretation ? Answer: The issue that the code was required to decide in this case was if a valid visa application has been made.According to the Regulation 2.10 of the Migration Regulations, it is required that a particular visa application has to be made "at the office of immigration in Australia". In this case, the visa application made by the applicant reads the GPO box by express post before the relevant deadline expired. However the department did not collect the visa application until the deadline for the same has been expired. Therefore, the court was required to decide if the GPO box of the department can be considered as the "office of immigration" or if it can be considered as a part of the office of immigration.At the same time, if GPO box cannot be considered as the office of immigration, it was required to be decided if the applicant has substantially complied with the requirement. In this way, the applicant had deposited the visa application at the GPO Box that has been specified by the Department of Minister for Immigration and Border Protection while migration regulationrequired that the visa application has to be made at the office of Immigration in Australia. In this regard, the reasons given by the Court were that the GPO box was leased by the Department of Immigration and Border Protection for receiving the visa applications and therefore it can be considered as a "place for transactions of business" or in the alternative, the GPO Box can be considered as "a place for business" for the department or a place where the business of the department is carried on.The department has leased the GPO Box for receiving written applications for the grant of visa. Arrangements have been put in place by the Department that the visa applications and shall be collected from the GPO Box and the same will be delivered that the Processing Center of the Department where the officers of the Department process all the visa applications. Although it has been mentioned on the website of the Department that the relevant visa applications can be made by other methods like facsimile, courier or these applications can also be made online, it needs to be noted that the applications can be made by posting the same to the GPO box that has been nominated by the department in this regard. As a result, the Court accepted the submission of the applicant that even if GPO box cannot be considered as a stand-alone office of the Department for the purpose of regulation 2.10,it needs to be considered as a part of the office of the Department of Immigration. As a result, it was stated by the court that the GPO box can be considered as an 'Office of Immigration' and therefore, it can be said that the application that has been received in the GPO box needs to be considered as an application that has been made at the office of Immigration. On the other hand, the court did not accept the submission of the Minister that satisfactory evidence was not present that can establish that GPO box has a stable physical existence like any other "place". In this regard the court considered the evidence given by the ACDC manager regarding the Express Post Service of Australia Post and how it receives, sorts and delivers the items. In case of certain specified routes, next business day delivery has been guaranteed by Australia Post in case of all the Express Post envelops that have been lodged correctly on a business day. In this regard, the manager of ACDC also gave evidence that the GPO box number 2399 in Adelaide has been leased by the Department of immigration from Australia Post. All the items arriving at the ACDC were scanned on their arrival and then these items were transferred to the relevant area and sorted so that they can be sent to their destinations, including the post office boxes. It was also stated that once an item has been placed in the post office box, it is not any more under the control of Australia Post. At the same time, an employee of a company named Converga gave evidence that they had a contract with the Department of Immigration and collected mail from ACDC every day and delivered it to the department. This evidence was considered as sufficient to rebut the contention of the Minister of Immigration that no sufficient evidence is present which can establish that the GPO box of the department has a stable physical presence like a 'place'. As a result, the court stated that the GPO box can be considered as a place which can be leased and where mail can be delivered physically and at the same time it can be collected from this place. In the same way, the court also accepted the summation of the applicant that the specification of the GPO box by the Department in the relevant booklet and its letter amounts to evidence that supports their main contention that the GPO box is at least a part of the office of the Department for receiving the applications. As a result, this submission was accepted by the court. By applying the principles of golden rule of statutory interpretation, the court stated that the doctrine of substantial compliance was not applicable in the case.The question is that of construction if an act that has failed to comply with the condition regarding the exercise of statutory power is invalid and therefore of no effect. In this regard the court stated that the language of regulation y2.10 provides no scope for substantial compliance doctrine. These were the reasons due to which Katzman, Griffiths and Wigney JJ arrived at their conclusion.

Free solution for Travelodge Marketing Plan- MyAssignment Help

Question: BriefAs a team (of 2 or 4) you have been asked to develop a Marketing Plan for Travelodge which must also include an example of the digital communication. This plan must be based on the information provided in this assignment should also use other relevant sources of information, such as: business reports, books, websites, magazines and newspapers, among others. Teams must use specific technical terminology (such as segmentation criteria, marketing mix, positioning, etc.) in the assignment when appropriate. The use of references throughout the assignment is highly recommended. The use of theoretical frameworks (such as: SWOT analysis, Michael Porters five forces, etc.) must be applied in a practical way to Travelodges situation analysis. This assignment must be divided into sections and within each section the use of numbered headings and subheadings is recommended. Your marketing plan should include: External Analysis of the market (Macro and Micro) and Internal Analysis regarding T ravelodge Identification of Segmentation, key target audiences and brand positioning for Travelodge Marketing Mix (7 Ps) with particular focus on digital communication regarding Travelodge Answer: Introduction This report is based on Travelodge one of the developing companies in the UK. The company offers budgeted lodge booking services to the clients from different parts of the country. It was formed in the year 1985, and since then has introduced effective strategies for developing the business management system. Analysis of the market condition Evaluation of the current situation Travelodge was formed in the year 1985, and the company offers budgeted accommodating to the clients in the UK. The company has over 200 lodges across the UK. Travelodge believes in promoting the brand and does this through brand communication procedure. In order to compete with the competitors and increase the share of the company by more than 25 %, the management has proposed to choose to invest in online marketing process. Promotional activities have been done through online method, involving digital communication process. Through this process, the management of the company promote the sales of the lodge booking to the clients on a higher scale. The company intends to use the e-commerce method through which the travellers would be provided with the best options for the development of the company. The online method would provide the required services to the clients, as tis will make booking and sales process simple and fast (Barefoot and Szabo, 2010). Marketing plan Marketing plan has been prepared to introduce new methods for improving the sales and visibility of the product for the clients. The process includes analysing the needs of the customers and developing new plans for promotion the services to the clients. The new marketing plan is to approach the clients through digital marketing process. The strategies include introducing new systems through which the promotional activities can be carried out by the management (Bucy, 2003). Target market In the conventional service booking process, the company has 300 staffs that takes more than 3 million calls every year and sell around 2 million rooms. This has been possible to the presence of many lodges on the way and within short range. Services have been exclusively categorized as per the business class and leisure travellers. Travelodge intends to target 70% of the market and for this different types of travellers have been targeted. Through target market, the company draft plan for customers categorized in different groups like business, holiday travellers, and on the way stops travellers. Through brand awareness, an attempt has been made to mechanise the services of the company. The marketing strategy has been prepared to promote the services to the clients through the online marketing process. Mass online communication process has been selected for promoting the services to the existing and potential clients for the company. This would enable the management to segment the clients and improve the marketing strategies. This will help in increasing the sales and promotional strategies. The company through digital marketing process plans to increase the brand awareness, for customers with different requirements. Through this process, the company attempts to understand the requirements of the clients and develop effective promotional activities which will promote the services (Burmaster, 2009). Segmentation Market segmentation is associated with the marketing strategy that has been drafted by the management to target 70 % of the customers from different parts of the UK. In this process, the company has categorized the expectations of the clients as per different requirements which are meant to increase the sales for the management. The purpose for segmentation is to find the right type of customers to whom the products can be sold by the company. The company has followed the below mentioned type of segmentations- Geographical The segmentation is done on the basis of geographical areas like states and regions. Data of the customer requirements has been collected to develop better marketing strategies for the clients. Through this method, the management intends to provide information to the clients located at different places. The data collected will be used for digital marketing purposes. Behavioural Travelodge is known for the offering lowest price lodging services to the clients. The company aims to increase the service level to more than 70% of the market share. For this, the behaviour of the clients and the expectations has been analysed by the management. Demographic - The variables like the age of the customers, gender, and occupation is considered in this process. Such an analysis will help the management to perceive the requirements of the clients and offer the best services that will handle the requirements of the clients (Fiore et al., 2005). Segmentation by benefits The segmentation of the clients is done through the online promotional activities which are meant to benefit the existing and potential customers. Position approach Through the positioning approach the company has proposed to identify and target the clients located in different regions of the country. The positioning factor helps the management to approach the clients and offering the best possible deals through which the sales for Travelodge can be increased. Market mix 7 P model Through marketing mix process, the company attempts to develop and introduce better marketing strategies through which the sales for the lodging services can be increased. In this method, the company work towards developing brand image, which is one of the most important factors for improving the production activities. The marketing mix is based on the below mentioned factors Product - Travelodge offers budgeted services for the clients. This includes providing lodging services to clients travelling for business or personal purposes. Through online marketing process the management attempts to sell the products to clients from various parts of the market (Fogg, 2003). Price Travelodge offers lowest priced goods and services to the clients, and this is one of the reasons the buyers choose this company. Prices are decided as per the existing market competition and other factors, through which the sales can be increased. People both existing and potential clients of the company are the people. Offers are drafted by the management after analysing the expectations of the clients, and thus the marketing strategies are developed after thorough research. Promotional activities Travelodge has chosen online marketing process through which the marketing strategies are developed and implemented by the company. In the promotional activities, the details of the products and services offered to the clients are highlighted. This is expected to increase the sales and improve brand awareness amongst the customers (Ghose et al., 2009). Place This includes deciding upon the place where the services has to be promoted by the management. The strategies for marketing have been decided as per the expectations and preferences of the clients. Process This includes developing and introducing steps through which the strategies for product development can be introduced. Physical evidence - In this process, the past performance of the company is taken into consideration as it will help in the product development and improvement of sales. Promotional activities for the products Strategies for the company The promotional activities has been developed by the company is meant to intend to increase the sales. In order to attract the clients, the management has proposed to approach business class and other type of customers. Through this method the preferences are analysed as this would help in improving the sales. Attempt has been made to increase the offers provided to the clients as this will help in increasing the sales. Marco analysis The situational analysis has been done with an intention of promoting the services and increasing the sales for the company. Through this process, the external forces impacting the business performance has been analysed. This is done to find and adopt the better strategies for improving the performance. The impact of the external factors on the business performance is done through PEST analysis which analysis the below mentioned factors Political - In the political factor, the management proposes to follow the rules drafted by the government. This will enable the management to carry out the operational cities and introduce the changes that is considered to be essential for performing better. The process includes drafting and following trade practise and other factors that can affect the business performance directly (Gurau, 2008) Economic Due to economic recession the clients look forth for the purchase of cheaper and reasonable products. Travelodge ensure to provide the best deal that would serve the purpose of the business class and leisure travellers. Discounts are offered on different type of services, after analysing the requirements of the clients. The process includes introducing strategies through which the changes be introduced by the management for attracting clients from different markets. Social - In this factor, the social requirements of the travellers are analysed. This includes analysing the requirements of the clients like the travellers budget, offers, stay facilities and others. The offer and services are compared with the competitors as it is meant to help in the business development. Technology the online marketing process has been adopted by the management to market and sell the products to the clients. Through the implementation of the technology, it is possible for the management to develop and introduce effective steps through which the changes can be introduced by the management for approaching the clients (Hart et al., 2000). Micro analysis In the micro analysis, the company analyse the external factors that an affect the business performance. This include evaluating the performance of the below mentioned factors Customers - The customers from different market and geographical areas have been targeted by the management. In this method, offers are rolled out to attract the attention of the clients. this is necessary for increasing the sales for the company Competitors - Through competitors analysis, the company attempts to increase the sales by approaching the clients. In this method, the offers and deals offered by the competitors has to be analysed. This will enable the management to develop and introduce better strategies through which the performance can be improved. Media - Promotional activities has been improved as this will help in increasing the sales for the company. Online promotional avidities has been planned to be implemented by the company. Through this method, the company intends to render more information about the deals and offers rendered by the management (Hennig-thurau, 2004) Internal analysis Internal factors or the challenges are analysed through the SWOT analysis. strengths weakness brand image Rival offers reasonable price for the products handle the changing needs of the clients approach clients through online method economic changes impacts the business effective customer services Opportunities Treats online promotional offers Rival deals Promotion offers to reach to maximum number of clients Train the staffs to handle the customer needs Interaction with the clients Challenges faced by the company Due to increase in the level of competition, the management has proposed to analyse the challenges that can affect the business performance. The challenge is with the training process that needs to be implemented by the company for improving the perforce of the company. The changing economic condition impacts the business performance, and the sales. Size of the market The company aims to improve the sales by increasing the market share up to 70 %. In this process, the challenges and other factors associated with the sales and promotional activities are analysed as this will help in increasing the performance for the company. Online marketing strategies have been decided to be adopted by the company. Marketing plan Promotional plan The promotional plan has been designed to approach maximum number of clients from different markets. This would increase the sales for the company and improve the brand image. The strategies adopted by the management intend to improve the performance and approach maximum number of clients from different parts of the market. The company has proposed to introduce online marketing strategies through which the sales is attempted to be increased. This includes analysing the steps and the strategies that would be followed from approaching the clients and improving the sales (Hill et al., 2006) Products Travelodge offers different types of products and services through which the sales for the company can be increased. This includes offering discounted offers to different categories of clients like business and family travellers. Through this method, an attempt is made to approach maximum number of clients, which is necessary for increasing the sales. Through online promotional activities, the company intends to offer better deals and services to the clients. With the help of the online promotional activities, the company intends to approach clients and highlight the services of the clients. Better options for the products are developed in order to offer the best deal to the clients (Hill et al, 2011). Different approaches for promoting the products The company proposes to adopt better strategies like online and offline promotional activities for marketing the products. In this process, the company has planned to introduce effective strategies throng which the best possible deals can be offered to the clients. Online promotional enables the company to interact with the clients and analyse the preferences of the buyers. Through this method, the changes intended to be implemented by the management is decided and introduced by the experts. This is one of the important tasks that would enable the company to increase the sales and productivity for the company. the by the essential detail related to the business performance and other factors are intended to be shared with the clients, as this will help in selecting the better option through which the sales for the product can be increased. The strategies adopted have to be analysed on the basis of the performance and objectives of the company. Marketing commination for digital purpose Online marketing communication is considered to be one of the best options through which the clients can be approached. Some of the methods that is intended to be followed in this process are Email marketing This method includes sending mass email to the clients to inform the details about the products and services that is being rendered by the clients. this is one of the cheap and reliable methods to market the services Pay per click In this process, the management of the company can adopt the promotional activities. Through the process the paid adverts are planned and developed in an effective manner. This helps in creating brand awareness which is necessary for improving the performance (Kalyanaraman, S. Sundar, 2003). Social media - This method enables the company to manage the brand image, which is done through different social Medias like Twitter, Facebook, and p-interest. Information about the company and the products are shared with the viewers as it would help in increasing the awareness of the services rendered. Conclusion Marketing strategies play an important role in the business development and implementing steps that would help in the attracting the clients. In this process, the challenges and opportunities has to be analysed as this will help in improving the sales and marketing strategies for approaching the clients. The selection of the customer depends upon the requirement of the clients. In this method, the marketing strategies have to be selected and implemented for improving the productivity for the company. References Arthur, d., Sherman, C., Appel, d. Moore, L. (2006). Why young consumers adopt interactive technologies. Young Consumers, 7(3), pp. 3538. Awad, N.f., Dellarocas, C. 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